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THE BRAND
Cross Stitch is one of the finest retail brands in the country specialising in fabrics and prêt. The brand spun its identity from the classic cross stitch technique and evolved it to create limitless, beautiful designs rooted in the ancient art form. The label merges traditional thread work with contemporary trends, colours and cuts to offer ready-to- wear and embroidered occasion wear.
Cross Stitch has expanded its creative realm to include modern digital silk prints as well as digitally printed lawn collection. The designs and colour palette are created according to each season’s en vogue themes so that our customers are trendsetters, not followers. Every year the lawn collection offers an extravaganza for the woman of today to wear and enjoy.
We offer our customers new designs in embroidered chiffon, lawn, Swiss voile, karandi and cotton satin every season. Our digital print seasonal collections are also available in the same range of fabrics. Beyond fabrics is the prêt range: printed crepe, embroidered premium collection and embroidered seasonal collection. At Cross Stitch, we are constantly evolving in an effort to keep our customer well-heeled. We want that the Cross Stitch customer should remain brand-loyal and need look no further for complete wardrobe solutions. Also, we have introduced accessories into our stores.
Cross Stitch is committed to introducing new ranges every few weeks to keep offering customers a variety. This is one retail label under which you will find an advanced understanding of aesthetics, making Cross Stitch unique and in line with luxury designer wear, but offering better value for money.
With outlets in all major cities in Pakistan Cross Stitch will soon be making way to smaller cities and international expansion is also in the pipeline. Meanwhile we are click away with our website whether you prefer to shop from the comfort of your home or a outlet is simply out of reach.